What do you think your company is worth?

Imagine your team winning the semi-finals of the big league play offs. You’re all set to play the game of your life. The one that will put your name down in history leaving the kind of legacy and trophy story you had always envisioned. You get to the day of the event and suit up. You’re all set to go out on the field and suddenly you discover you don’t a playbook. You don’t know the rules that will be used to govern your team’s play in the championship. Yet you will be expected to play. You’re chances of winning are close to zero.

This is what is happening to business owners today. They think their companies are worth a certain amount. Confidently, they step onto the playing field to find a buyer. Like a player who didn’t see the hit coming, they suddenly discover they needed to have prepared a playbook long before that big day. Not sure if this applies to you? Here is a business owner’s experience going forward with the wrong playbook.

 

When a buyer comes to call what should you do next?

Kudos to Brad Cherniak of Sapient Capital Partners for outlining what to do and what not do when a buyer calls your company to see if you want to sell.

It’s insider secrets like these that many business owners never find out about until it’s too late. Getting the low-down on what to do and when to do it to prepare your company for sale without devaluing or exposing your company to risk is why we wrote Fast-Track Secrets for Making Your Business Saleable.

 

How Social Media can power up your B2B marketing

Great article today in Canada’s National Post by Jacquelyn Cyr of Espresso Brand Agency. One of the big ways to stand out from the competition is to educate your customers and prospects about various ways to use your product, or add tips to make their business run better or provide expert opinion on issues that your business clients struggle with. Social Media is the perfect platform for these short and sweet but deep insights.

What kind of results can you expect? Depends on the strategy you select and the consistency that you deliver. Expect the unexpected. More name recognition, means you are better able to attract new employees. Better lead generation because people trust you to deliver value, not just say you do. You’ll be the first company on their mind because they hear from you regularly.

Want to power up your 2012? Work with a strategist to make sure the efforts you put into social media pay off. You want to be of influence in your target market, not just the guy who sends out the goofy you tube videos.

 

 

Own a Community Bank? Need a better 2012? Register for this Webinar

Bank Mergers & Acquisitions – THINK LIKE A BUYER !
Lorraine MacGregor of Spirit West Management and Erich Bollinger, EVP of Plaza Bank will review 2011 bank merger and acquisition activity as well as provide a future outlook for 2012 and beyond. Friday December 16, 2011 9:00 AM PST.

For more information and to register go to Community Bank Advisors